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Establish content governance guidelines.

We’ve refined our top nine tips for how to manage your LinkedIn company page, including how to generate content in an organized, consistent, and professional manner: And by “content” we mean everything from your “About” description to the posts in your feed.Įssential Guidance: How to Manage Your LinkedIn Company PageĪs the manager for a social platform, your core responsibilities around content creation and distribution are the same, whether you work at a startup or an 80,000-person enterprise. And just like with any other content platform, your marketing success on LinkedIn is increasingly determined by how relevant, useful, and engaging your content is. LinkedIn is now more about content engagement than job searching. There are nine billion content impressions in the LinkedIn feed every week. Consider that 91% of marketing executives list LinkedIn as the top place to find quality content. Why Your LinkedIn Marketing Strategy Should Focus on ContentĪlthough LinkedIn started as simply a job posting site, it has since become a full-fledged content hub. We’ve got the recipe for how to set up and how to manage your LinkedIn company page, with a focus on content strategy and governance.įollow Tendo’s nine tips, which distill our experience in managing company pages for many enterprise clients but are applicable to B2B companies of all sizes. Do you want to generate higher quality leads? Grow your company followers? Attract top talent? Then your company page had better tell a great story, the same as your company website. The strength of your LinkedIn company page matters more than ever.